The Gaming Landscape: A Quick Tutorial The gaming industry is currently in the midst of a golden age. With global market revenues projected to surpass…
In the high-stakes game of digital advertising, publishers find themselves on a constantly shifting seesaw, trying to balance effective monetisation with the quest for a…
The convergence of artificial intelligence (AI) and smartphones will be remembered as one of the most transformative advancements of this era. At VEVE, being a…
The smartphone market is constantly evolving, and last year saw a notable shift. Android brands, like Samsung, Oppo, vivo, Xiaomi and more, have emerged as…
In 2023, 257 million[1] mobile apps were downloaded across the world, with revenue projections soaring to over US $613 billion[1] by 2025. As an app…
OEM advertising has become an increasingly essential tool for marketers to reach incremental audiences beyond the walled gardens of search and social media. But navigating…
Whether you’re in the market for a cup of coffee, a pair of shoes, or a thousand impressions on your digital ad, one thing is…
8 seconds. That’s it! In today’s fast-paced world, every second counts. Research suggests that on a website, a user’s attention span hovers around a mere…
There are times when being a marketer can feel a lot like a cowboy gunslinger from the 1880s. Armed with a marketing budget and a…
A Costly Conundrum In the ever-evolving world of digital advertising, brands and businesses are facing an uphill battle. The costs of traditional advertising methods continue…
Even as the consumer purchase process becomes increasingly omnichannel, digital remains the primary go-to channel, especially for top-of-the-funnel or pre-purchase audiences. In this context, browsers…
App-based advertising, which includes app store advertising, app search optimisation, and in-app marketing, has served as a highly effective marketing strategy. However, due to the…