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Top BLOGS

Festive Season 2026

With total festive ad spend in India projected to hit ₹60,000 crore, brands are pouring budgets into familiar search and social channels—driving up CPCs and CPMs. But with two in three shoppers now coming from Tier 2 cities and smaller towns, traditional walled gardens only reach part of the journey. Discover how tapping into the smartphone’s native layer can unlock incremental reach and connect with India's evolving shoppers this festive season.

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.

Latest BLOGS

  • Advertiser

Rewriting Affiliate Marketing:

Affiliate marketing has come a long way from its humble beginnings. What was once a basic digital sales tactic has now evolved into a powerhouse, driving billions in revenue each year.
  • Publisher

A Publishers’ Guide –

Imagine a TikTok dance that goes viral overnight, only to be forgotten by dinnertime the next day.
  • Corporate

VEVE’s Year in Focus:

A Year of Record-Breaking Success for VEVE
  • Advertiser

How to Shorten the Customer Journey

Imagine trying to plant a seed in the middle of a storm. The rain, wind, and debris make it nearly impossible for the seed to take hold, let alone grow.
  • Publisher

How to Not Get Caught in The Vicious Loop

What’s the scarcest commodity on the planet? Honestly, we don’t know, but human attention is certainly up there.
  • Advertiser

Add Incremental Reach and Sales

Hold on to your (shopping) carts!
  • Advertiser

Marketing Insights for E-commerce Brands

The world of e-commerce revolves heavily around the seasonality of consumer behavior.
  • Advertiser

The Hidden Challenges of OEM Advertising—

In today’s competitive digital landscape, marketers are continually seeking innovative ways to engage their target audiences and maximize ROI.
  • Publisher

The Power of Choice:

For long, banner ads have been a staple in digital advertising, serving as the go-to format for reaching online audiences.

Add Incremental Reach and Sales

Hold on to your (shopping) carts!

Marketing Insights for E-commerce Brands

The world of e-commerce revolves heavily around the seasonality of consumer behavior.

The Hidden Challenges of OEM Advertising—

In today’s competitive digital landscape, marketers are continually seeking innovative ways to engage their target audiences and maximize ROI.

How to Safeguard Your Brand’s Reputation

As misinformation and fake news spread rapidly across the internet, ensuring that your brand is represented in a trustworthy environment is essential.

Level Up Your Game’s Reach:

The Gaming Landscape: A Quick Tutorial

Beyond the Usual Suspects:

In 2023, 257 million[1] mobile apps were downloaded across the world, with revenue projections soaring to over US $613 billion[1] by 2025.

How Brands Can Reduce Dependency

Whether you’re in the market for a cup of coffee, a pair of shoes, or a thousand impressions on your digital ad, one thing is certain: It’s going to cost you more than it used to.

Why Start Pages are the Best Touchpoint

8 seconds. That’s it!

The Wild Wild West OEM Ecosystem –

There are times when being a marketer can feel a lot like a cowboy gunslinger from the 1880s.

Introducing Traffic Quality score for Publishers

Traffic Quality (TQ) score is a metric for Publishers to understand the quality of their traffic.

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