Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions. That moment…
Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance. A…
What was once a shift is now the standard, with Android brands like Samsung, OPPO, vivo, and Xiaomi accounting for close to 75% of global…
Think of it as retail’s reset button. New routines. New devices. New lists. For families, this season is a rare window when planning takes precedence…
For digital publishers – whether you’re a browser, smartphone OEM, app developer, or utility platform – monetising your real estate with brand ad campaigns is…
Monetisation is a team sport, and to succeed, you need the right players on your side, working together. For digital publishers today – whether you’re…
The hunt for incrementality is on, and it’s starting to look a lot like the Gold Rush – except, instead of pickaxes and panhandles, marketers…
Affiliate marketing has come a long way from its humble beginnings. What was once a basic digital sales tactic has now evolved into a powerhouse,…
A Publishers’ Guide – Connecting Impactfully with Gen Z and Young Millennials in Digital Advertising
Imagine a TikTok dance that goes viral overnight, only to be forgotten by dinnertime the next day. That’s the reality of engaging Gen Z and…
A Year of Record-Breaking Success for VEVE As we leave 2024 behind in the rearview mirror, it’s time to reflect on what has been an…
Imagine trying to plant a seed in the middle of a storm. The rain, wind, and debris make it nearly impossible for the seed to…
What’s the scarcest commodity on the planet? Honestly, we don’t know, but human attention is certainly up there. Research suggests that the average human attention…