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Top BLOGS

Festive Season 2026

With total festive ad spend in India projected to hit ₹60,000 crore, brands are pouring budgets into familiar search and social channels—driving up CPCs and CPMs. But with two in three shoppers now coming from Tier 2 cities and smaller towns, traditional walled gardens only reach part of the journey. Discover how tapping into the smartphone’s native layer can unlock incremental reach and connect with India's evolving shoppers this festive season.

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.

Latest BLOGS

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Rethinking Digital Advertising:

A Costly Conundrum
  • Advertiser

Browser Advertising:

Even as the consumer purchase process becomes increasingly omnichannel, digital remains the primary go-to channel, especially for top-of-the-funnel or pre-purchase audiences.
  • Advertiser

Marketers are failing

App-based advertising, which includes app store advertising, app search optimisation, and in-app marketing, has served as a highly effective marketing strategy.
  • Advertiser

Rethink performance marketing:

For a long time, Google has been the go-to marketing channel, especially for performance marketers.
  • Advertiser

On-device ad formats:

The evolution of data-driven marketing has contributed to the rise of two significant challenges for marketers, especially performance marketers – ensuring quality traffic and consistent lead generation.
  • Advertiser

VEVE is helping marketers unlock technology

In a hyper-connected digital environment, intuitive advertising is critical to effectively engage audiences.
  • Advertiser

Redefining performance marketing

For long, marketers have looked at digital marketing with a traditional and often siloed lens.
  • Advertiser

How OTT marketers are leveraging new and innovative advertising avenues

Here is a mind-blowing fact – North American customers emerged as the largest consumers of over-the-top (OTT) video content globally.
  • Advertiser

VEVE’s mobile OEM advertising solutions

The e-commerce retail industry has been growing at a rapid pace. Sales will touch $4.8 billion in 20211.

Add Incremental Reach and Sales

Hold on to your (shopping) carts!

Marketing Insights for E-commerce Brands

The world of e-commerce revolves heavily around the seasonality of consumer behavior.

The Hidden Challenges of OEM Advertising—

In today’s competitive digital landscape, marketers are continually seeking innovative ways to engage their target audiences and maximize ROI.

How to Safeguard Your Brand’s Reputation

As misinformation and fake news spread rapidly across the internet, ensuring that your brand is represented in a trustworthy environment is essential.

Level Up Your Game’s Reach:

The Gaming Landscape: A Quick Tutorial

Beyond the Usual Suspects:

In 2023, 257 million[1] mobile apps were downloaded across the world, with revenue projections soaring to over US $613 billion[1] by 2025.

How Brands Can Reduce Dependency

Whether you’re in the market for a cup of coffee, a pair of shoes, or a thousand impressions on your digital ad, one thing is certain: It’s going to cost you more than it used to.

Why Start Pages are the Best Touchpoint

8 seconds. That’s it!

The Wild Wild West OEM Ecosystem –

There are times when being a marketer can feel a lot like a cowboy gunslinger from the 1880s.

Introducing Traffic Quality score for Publishers

Traffic Quality (TQ) score is a metric for Publishers to understand the quality of their traffic.

VEVE’s Year in Focus:

A Year of Record-Breaking Success for VEVE

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