What’s the scarcest commodity on the planet? Honestly, we don’t know, but human attention is certainly up there. Research suggests that the average human attention…
Hold on to your (shopping) carts! E-commerce is thriving, with the industry experiencing a remarkable surge in growth, particularly in the last few years. With…
The world of e-commerce revolves heavily around the seasonality of consumer behavior. Globally, different regions observe distinct peaks in shopping activities mainly driven by festivals,…
In today’s competitive digital landscape, marketers are continually seeking innovative ways to engage their target audiences and maximize ROI. One emerging and highly effective strategy…
For long, banner ads have been a staple in digital advertising, serving as the go-to format for reaching online audiences. Yet, as consumer habits evolve,…
As misinformation and fake news spread rapidly across the internet, ensuring that your brand is represented in a trustworthy environment is essential. With 82%[1] of…
The Gaming Landscape: A Quick Tutorial The gaming industry is currently in the midst of a golden age. With global market revenues projected to surpass…
In the high-stakes game of digital advertising, publishers find themselves on a constantly shifting seesaw, trying to balance effective monetisation with the quest for a…
The convergence of artificial intelligence (AI) and smartphones will be remembered as one of the most transformative advancements of this era. At VEVE, being a…
In 2023, 257 million[1] mobile apps were downloaded across the world, with revenue projections soaring to over US $613 billion[1] by 2025. As an app…
OEM advertising has become an increasingly essential tool for marketers to reach incremental audiences beyond the walled gardens of search and social media. But navigating…
Whether you’re in the market for a cup of coffee, a pair of shoes, or a thousand impressions on your digital ad, one thing is…