The Gaming Landscape: A Quick Tutorial The gaming industry is currently in the midst of a golden age. With global market revenues projected to surpass…
In 2023, 257 million[1] mobile apps were downloaded across the world, with revenue projections soaring to over US $613 billion[1] by 2025. As an app…
Whether you’re in the market for a cup of coffee, a pair of shoes, or a thousand impressions on your digital ad, one thing is…
8 seconds. That’s it! In today’s fast-paced world, every second counts. Research suggests that on a website, a user’s attention span hovers around a mere…
There are times when being a marketer can feel a lot like a cowboy gunslinger from the 1880s. Armed with a marketing budget and a…
A Costly Conundrum In the ever-evolving world of digital advertising, brands and businesses are facing an uphill battle. The costs of traditional advertising methods continue…
Even as the consumer purchase process becomes increasingly omnichannel, digital remains the primary go-to channel, especially for top-of-the-funnel or pre-purchase audiences. In this context, browsers…
App-based advertising, which includes app store advertising, app search optimisation, and in-app marketing, has served as a highly effective marketing strategy. However, due to the…
For a long time, Google has been the go-to marketing channel, especially for performance marketers. Google has been the leading avenue for brands to get…
The evolution of data-driven marketing has contributed to the rise of two significant challenges for marketers, especially performance marketers – ensuring quality traffic and consistent…
In a hyper-connected digital environment, intuitive advertising is critical to effectively engage audiences. It forms the core of successful marketing; yet, currently, a majority of the…
For long, marketers have looked at digital marketing with a traditional and often siloed lens. Even today, search, email, social media, display and banner ads…