VEVE is part of the Affinity Ecosystem, built to power advertising and publishing at scale.

Explore the Ecosystem

Blogs

Top BLOGS

Festive Season 2026

With total festive ad spend in India projected to hit ₹60,000 crore, brands are pouring budgets into familiar search and social channels—driving up CPCs and CPMs. But with two in three shoppers now coming from Tier 2 cities and smaller towns, traditional walled gardens only reach part of the journey. Discover how tapping into the smartphone’s native layer can unlock incremental reach and connect with India's evolving shoppers this festive season.

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.

Latest BLOGS

  • Advertiser

Rewriting Affiliate Marketing:

Affiliate marketing has come a long way from its humble beginnings. What was once a basic digital sales tactic has now evolved into a powerhouse, driving billions in revenue each year.
  • Publisher

A Publishers’ Guide –

Imagine a TikTok dance that goes viral overnight, only to be forgotten by dinnertime the next day.
  • Corporate

VEVE’s Year in Focus:

A Year of Record-Breaking Success for VEVE
  • Advertiser

How to Shorten the Customer Journey

Imagine trying to plant a seed in the middle of a storm. The rain, wind, and debris make it nearly impossible for the seed to take hold, let alone grow.
  • Publisher

How to Not Get Caught in The Vicious Loop

What’s the scarcest commodity on the planet? Honestly, we don’t know, but human attention is certainly up there.
  • Advertiser

Add Incremental Reach and Sales

Hold on to your (shopping) carts!
  • Advertiser

Marketing Insights for E-commerce Brands

The world of e-commerce revolves heavily around the seasonality of consumer behavior.
  • Advertiser

The Hidden Challenges of OEM Advertising—

In today’s competitive digital landscape, marketers are continually seeking innovative ways to engage their target audiences and maximize ROI.
  • Publisher

The Power of Choice:

For long, banner ads have been a staple in digital advertising, serving as the go-to format for reaching online audiences.

Effective strategies to boost your mobile app downloads

With smartphone usage crossing over 3.6 billion consumers globally in 2021, it is a huge opportunity for brands to promote their apps and get captive audience.  

Avenues for marketing in the current scenario –

There are over 4 bn active smartphones in the world today with over 1 bn new devices getting added to the mix every year.

Your Layout, Your Rules:

For digital publishers – whether you’re a browser, smartphone OEM, app developer, or utility platform – monetising your real estate with brand ad campaigns is likely part of your roadmap.

How to Scale Global Brand Demand Without Building an In-House Sales Team

Monetisation is a team sport, and to succeed, you need the right players on your side, working together.

A Publishers’ Guide –

Imagine a TikTok dance that goes viral overnight, only to be forgotten by dinnertime the next day.

How to Not Get Caught in The Vicious Loop

What’s the scarcest commodity on the planet? Honestly, we don’t know, but human attention is certainly up there.

The Power of Choice:

For long, banner ads have been a staple in digital advertising, serving as the go-to format for reaching online audiences.

The Balancing Act for Publishers:

n the high-stakes game of digital advertising, publishers find themselves on a constantly shifting seesaw, trying to balance effective monetisation with the quest for a seamless user experience.

The AI revolution in your pocket

The convergence of artificial intelligence (AI) and smartphones will be remembered as one of the most transformative advancements of this era.

VEVE: Key Partner for Leading OEMs

OEM advertising has become an increasingly essential tool for marketers to reach incremental audiences beyond the walled gardens of search and social media.

Introducing the VEVE Publisher App

At VEVE, we constantly endeavor to add value to our publisher’s monetization journey. In that pursuit, we are happy to announce the launch of the VEVE Publisher app.

VEVE’s Year in Focus:

A Year of Record-Breaking Success for VEVE

Cookie Declaration