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Festive Season 2026

With total festive ad spend in India projected to hit ₹60,000 crore, brands are pouring budgets into familiar search and social channels—driving up CPCs and CPMs. But with two in three shoppers now coming from Tier 2 cities and smaller towns, traditional walled gardens only reach part of the journey. Discover how tapping into the smartphone’s native layer can unlock incremental reach and connect with India's evolving shoppers this festive season.

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.

Latest BLOGS

  • Advertiser

Festive Season 2026

With total festive ad spend in India projected to hit ₹60,000 crore, brands are pouring budgets into familiar search and social channels—driving up CPCs and CPMs. But with two in three shoppers now coming from Tier 2 cities and smaller towns, traditional walled gardens only reach part of the journey. Discover how tapping into the smartphone’s native layer can unlock incremental reach and connect with India's evolving shoppers this festive season.
  • Advertiser

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.
  • Advertiser

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.
  • Advertiser

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.
  • Advertiser

How VEVE’s Core Agency Partnerships with Leading OEMs

What was once a shift is now the standard, with Android brands like Samsung, OPPO, vivo, and Xiaomi accounting for close to 75% of global smartphone sales.
  • Advertiser

Back to School 2025:

Think of it as retail’s reset button. New routines. New devices. New lists.
  • Publisher

Your Layout, Your Rules:

For digital publishers – whether you’re a browser, smartphone OEM, app developer, or utility platform – monetising your real estate with brand ad campaigns is likely part of your roadmap.
  • Publisher

How to Scale Global Brand Demand Without Building an In-House Sales Team

Monetisation is a team sport, and to succeed, you need the right players on your side, working together.
  • Advertiser

The Gold Rush for Incrementality –

The hunt for incrementality is on, and it’s starting to look a lot like the Gold Rush – except, instead of pickaxes and panhandles, marketers are armed with data, metrics, and an ever-growing need to meet their KPIs. 

OEM advertising on Android smartphones –

The penetration of Android OS in North America has seen it capturing almost 50%1 of the market share.

Online consumer behavior is changing,

Change isn’t coming; it is already here. People’s lives, behavior patterns, and consumption habits have changed profoundly. 

Exploring the untapped potential of on-device advertising

In 2021, there are 3.81 billion smartphone users across the globe and 2982 million mobile users in the USA alone.

Mobile OEM advertising helps the leading insurance company

COVID-19 has changed the world in many ways.

Mobile OEM advertising:

COVID-19 is the ‘black swan’ event of the decade, that has impacted customer behaviour significantly.

How a leading stockbroking brand used mobile OEMs

Mobile is witnessing a surge in adoption.

How to reach the interested,

If there’s one thing that has been well established in the mobile ad tech space, it is that the number of smartphone customers across the globe is increasing year-on-year.

4 Highest ROI-generating ad formats

As more people get bombarded with ads online, their fatigue towards the ads grows. This does not mean that marketers will need to stop digital advertising.

Top 5 reasons why brands must consider mobile handsets (OEMs)

For over a decade, marketers have allocated a majority of their media budgets to search and social media platforms.

Introducing Traffic Quality score for Publishers

Traffic Quality (TQ) score is a metric for Publishers to understand the quality of their traffic.

VEVE’s Year in Focus:

A Year of Record-Breaking Success for VEVE

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