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Festive Season 2026

With total festive ad spend in India projected to hit ₹60,000 crore, brands are pouring budgets into familiar search and social channels—driving up CPCs and CPMs. But with two in three shoppers now coming from Tier 2 cities and smaller towns, traditional walled gardens only reach part of the journey. Discover how tapping into the smartphone’s native layer can unlock incremental reach and connect with India's evolving shoppers this festive season.

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.

Latest BLOGS

  • Advertiser

Festive Season 2026

With total festive ad spend in India projected to hit ₹60,000 crore, brands are pouring budgets into familiar search and social channels—driving up CPCs and CPMs. But with two in three shoppers now coming from Tier 2 cities and smaller towns, traditional walled gardens only reach part of the journey. Discover how tapping into the smartphone’s native layer can unlock incremental reach and connect with India's evolving shoppers this festive season.
  • Advertiser

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.
  • Advertiser

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.
  • Advertiser

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.
  • Advertiser

How VEVE’s Core Agency Partnerships with Leading OEMs

What was once a shift is now the standard, with Android brands like Samsung, OPPO, vivo, and Xiaomi accounting for close to 75% of global smartphone sales.
  • Advertiser

Back to School 2025:

Think of it as retail’s reset button. New routines. New devices. New lists.
  • Publisher

Your Layout, Your Rules:

For digital publishers – whether you’re a browser, smartphone OEM, app developer, or utility platform – monetising your real estate with brand ad campaigns is likely part of your roadmap.
  • Publisher

How to Scale Global Brand Demand Without Building an In-House Sales Team

Monetisation is a team sport, and to succeed, you need the right players on your side, working together.
  • Advertiser

The Gold Rush for Incrementality –

The hunt for incrementality is on, and it’s starting to look a lot like the Gold Rush – except, instead of pickaxes and panhandles, marketers are armed with data, metrics, and an ever-growing need to meet their KPIs. 

Rethinking Digital Advertising:

A Costly Conundrum

Browser Advertising:

Even as the consumer purchase process becomes increasingly omnichannel, digital remains the primary go-to channel, especially for top-of-the-funnel or pre-purchase audiences.

Marketers are failing

App-based advertising, which includes app store advertising, app search optimisation, and in-app marketing, has served as a highly effective marketing strategy.

Rethink performance marketing:

For a long time, Google has been the go-to marketing channel, especially for performance marketers.

On-device ad formats:

The evolution of data-driven marketing has contributed to the rise of two significant challenges for marketers, especially performance marketers – ensuring quality traffic and consistent lead generation.

VEVE is helping marketers unlock technology

In a hyper-connected digital environment, intuitive advertising is critical to effectively engage audiences.

Redefining performance marketing

For long, marketers have looked at digital marketing with a traditional and often siloed lens.

How OTT marketers are leveraging new and innovative advertising avenues

Here is a mind-blowing fact – North American customers emerged as the largest consumers of over-the-top (OTT) video content globally.

VEVE’s mobile OEM advertising solutions

The e-commerce retail industry has been growing at a rapid pace. Sales will touch $4.8 billion in 20211.

Introducing Traffic Quality score for Publishers

Traffic Quality (TQ) score is a metric for Publishers to understand the quality of their traffic.

VEVE’s Year in Focus:

A Year of Record-Breaking Success for VEVE

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