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Top BLOGS

Festive Season 2026

With total festive ad spend in India projected to hit ₹60,000 crore, brands are pouring budgets into familiar search and social channels—driving up CPCs and CPMs. But with two in three shoppers now coming from Tier 2 cities and smaller towns, traditional walled gardens only reach part of the journey. Discover how tapping into the smartphone’s native layer can unlock incremental reach and connect with India's evolving shoppers this festive season.

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.

Latest BLOGS

  • Advertiser

How to Safeguard Your Brand’s Reputation

As misinformation and fake news spread rapidly across the internet, ensuring that your brand is represented in a trustworthy environment is essential.
  • Advertiser

Level Up Your Game’s Reach:

The Gaming Landscape: A Quick Tutorial
  • Publisher

The Balancing Act for Publishers:

n the high-stakes game of digital advertising, publishers find themselves on a constantly shifting seesaw, trying to balance effective monetisation with the quest for a seamless user experience.
  • Publisher

The AI revolution in your pocket

The convergence of artificial intelligence (AI) and smartphones will be remembered as one of the most transformative advancements of this era.
  • Advertiser

Beyond the Usual Suspects:

In 2023, 257 million[1] mobile apps were downloaded across the world, with revenue projections soaring to over US $613 billion[1] by 2025.
  • Publisher

VEVE: Key Partner for Leading OEMs

OEM advertising has become an increasingly essential tool for marketers to reach incremental audiences beyond the walled gardens of search and social media.
  • Advertiser

How Brands Can Reduce Dependency

Whether you’re in the market for a cup of coffee, a pair of shoes, or a thousand impressions on your digital ad, one thing is certain: It’s going to cost you more than it used to.
  • Advertiser

Why Start Pages are the Best Touchpoint

8 seconds. That’s it!
  • Advertiser

The Wild Wild West OEM Ecosystem –

There are times when being a marketer can feel a lot like a cowboy gunslinger from the 1880s.

Rethinking Digital Advertising:

A Costly Conundrum

Browser Advertising:

Even as the consumer purchase process becomes increasingly omnichannel, digital remains the primary go-to channel, especially for top-of-the-funnel or pre-purchase audiences.

Marketers are failing

App-based advertising, which includes app store advertising, app search optimisation, and in-app marketing, has served as a highly effective marketing strategy.

Rethink performance marketing:

For a long time, Google has been the go-to marketing channel, especially for performance marketers.

On-device ad formats:

The evolution of data-driven marketing has contributed to the rise of two significant challenges for marketers, especially performance marketers – ensuring quality traffic and consistent lead generation.

VEVE is helping marketers unlock technology

In a hyper-connected digital environment, intuitive advertising is critical to effectively engage audiences.

Redefining performance marketing

For long, marketers have looked at digital marketing with a traditional and often siloed lens.

How OTT marketers are leveraging new and innovative advertising avenues

Here is a mind-blowing fact – North American customers emerged as the largest consumers of over-the-top (OTT) video content globally.

VEVE’s mobile OEM advertising solutions

The e-commerce retail industry has been growing at a rapid pace. Sales will touch $4.8 billion in 20211.

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