Monetisation is a team sport, and to succeed, you need the right players on your side, working together. For digital publishers today – whether you’re…
A Publishers’ Guide – Connecting Impactfully with Gen Z and Young Millennials in Digital Advertising
Imagine a TikTok dance that goes viral overnight, only to be forgotten by dinnertime the next day. That’s the reality of engaging Gen Z and…
What’s the scarcest commodity on the planet? Honestly, we don’t know, but human attention is certainly up there. Research suggests that the average human attention…
For long, banner ads have been a staple in digital advertising, serving as the go-to format for reaching online audiences. Yet, as consumer habits evolve,…
In the high-stakes game of digital advertising, publishers find themselves on a constantly shifting seesaw, trying to balance effective monetisation with the quest for a…
The convergence of artificial intelligence (AI) and smartphones will be remembered as one of the most transformative advancements of this era. At VEVE, being a…
OEM advertising has become an increasingly essential tool for marketers to reach incremental audiences beyond the walled gardens of search and social media. But navigating…
At VEVE, we constantly endeavor to add value to our publisher’s monetization journey. In that pursuit, we are happy to announce the launch of the…
Traffic Quality (TQ) score is a metric for Publishers to understand the quality of their traffic. That means with the help of this score, a…