For a long time, Google has been the go-to marketing channel, especially for performance marketers. Google has been the leading avenue for brands to get…
The evolution of data-driven marketing has contributed to the rise of two significant challenges for marketers, especially performance marketers – ensuring quality traffic and consistent…
In a hyper-connected digital environment, intuitive advertising is critical to effectively engage audiences. It forms the core of successful marketing; yet, currently, a majority of the…
For long, marketers have looked at digital marketing with a traditional and often siloed lens. Even today, search, email, social media, display and banner ads…
Here is a mind-blowing fact – North American customers emerged as the largest consumers of over-the-top (OTT) video content globally. North America dominated the OTT market…
The e-commerce retail industry has been growing at a rapid pace. Sales will touch $4.8 billion in 20211. It is expected to grow further to over $5.4 billion in 20222. This growth is attributed to customers navigating the challenges…
The penetration of Android OS in North America has seen it capturing almost 50%1 of the market share. Samsung (26%), LG (4.2%), Huawei (3%), Xiaomi…
Change isn’t coming; it is already here. People’s lives, behavior patterns, and consumption habits have changed profoundly. For instance, when people still worked in an office, the time taken to travel…
In 2021, there are 3.81 billion smartphone users across the globe and 2982 million mobile users in the USA alone. But why are we reflecting on these numbers? Smartphones have become the…
COVID-19 has changed the world in many ways. People experienced the rising cost of hospitalization and medical care, making them realise the importance of health insurance policies in a time of medical emergencies. Insurance companies wanted to promote their health insurance policies to these…