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Festive Season 2026

With total festive ad spend in India projected to hit ₹60,000 crore, brands are pouring budgets into familiar search and social channels—driving up CPCs and CPMs. But with two in three shoppers now coming from Tier 2 cities and smaller towns, traditional walled gardens only reach part of the journey. Discover how tapping into the smartphone’s native layer can unlock incremental reach and connect with India's evolving shoppers this festive season.

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.

Latest BLOGS

  • Advertiser

OEM advertising on Android smartphones –

The penetration of Android OS in North America has seen it capturing almost 50%1 of the market share.
  • Advertiser

Online consumer behavior is changing,

Change isn’t coming; it is already here. People’s lives, behavior patterns, and consumption habits have changed profoundly. 
  • Advertiser

Exploring the untapped potential of on-device advertising

In 2021, there are 3.81 billion smartphone users across the globe and 2982 million mobile users in the USA alone.
  • Advertiser

Mobile OEM advertising helps the leading insurance company

COVID-19 has changed the world in many ways.
  • Advertiser

Mobile OEM advertising:

COVID-19 is the ‘black swan’ event of the decade, that has impacted customer behaviour significantly.
  • Advertiser

How a leading stockbroking brand used mobile OEMs

Mobile is witnessing a surge in adoption.
  • Advertiser

How to reach the interested,

If there’s one thing that has been well established in the mobile ad tech space, it is that the number of smartphone customers across the globe is increasing year-on-year.
  • Advertiser

4 Highest ROI-generating ad formats

As more people get bombarded with ads online, their fatigue towards the ads grows. This does not mean that marketers will need to stop digital advertising.
  • Advertiser

Top 5 reasons why brands must consider mobile handsets (OEMs)

For over a decade, marketers have allocated a majority of their media budgets to search and social media platforms.

Festive Season 2026

With total festive ad spend in India projected to hit ₹60,000 crore, brands are pouring budgets into familiar search and social channels—driving up CPCs and CPMs. But with two in three shoppers now coming from Tier 2 cities and smaller towns, traditional walled gardens only reach part of the journey. Discover how tapping into the smartphone’s native layer can unlock incremental reach and connect with India's evolving shoppers this festive season.

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.

How VEVE’s Core Agency Partnerships with Leading OEMs

What was once a shift is now the standard, with Android brands like Samsung, OPPO, vivo, and Xiaomi accounting for close to 75% of global smartphone sales.

Back to School 2025:

Think of it as retail’s reset button. New routines. New devices. New lists.

The Gold Rush for Incrementality –

The hunt for incrementality is on, and it’s starting to look a lot like the Gold Rush – except, instead of pickaxes and panhandles, marketers are armed with data, metrics, and an ever-growing need to meet their KPIs. 

Rewriting Affiliate Marketing:

Affiliate marketing has come a long way from its humble beginnings. What was once a basic digital sales tactic has now evolved into a powerhouse, driving billions in revenue each year.

How to Shorten the Customer Journey

Imagine trying to plant a seed in the middle of a storm. The rain, wind, and debris make it nearly impossible for the seed to take hold, let alone grow.

Introducing Traffic Quality score for Publishers

Traffic Quality (TQ) score is a metric for Publishers to understand the quality of their traffic.

VEVE’s Year in Focus:

A Year of Record-Breaking Success for VEVE

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