As more people get bombarded with ads online, their fatigue towards the ads grows. This does not mean that marketers will need to stop digital advertising. However, marketers will have…

For over a decade, marketers have allocated a majority of their media budgets to search and social media platforms. Doing so, they have exhausted their…

With smartphone usage crossing over 3.6 billion consumers globally in 2021, it is a huge opportunity for brands to promote their apps and get captive audience.   Consumers are constantly using their phones today be it at home, at work, in bed, while eating etc. So,…

There are over 4 bn active smartphones in the world today with over 1 bn new devices getting added to the mix every year. This…