A Costly Conundrum
In the ever-evolving world of digital advertising, brands and businesses are facing an uphill battle. The costs of traditional advertising methods continue to surge, leaving businesses struggling to find effective and cost-efficient solutions.
The statistics paint a sobering picture: In the past year, Facebook has witnessed an 89% year-on-year increase in CPM costs, while Google ads have seen a staggering 109% increase. These escalating expenses have increasingly left digital marketers concerned about the mounting costs of Facebook and Google ads, prompting businesses to seek alternative advertising channels to avoid being priced out of the market. In this context, the emergence of OEM and browser advertising presents a promising solution, offering innovative avenues for brands to reach their target audiences.
The Struggles of Conventional Advertising Channels
Gone are the days when traditional means of advertising, such as display, social, search, and video, yielded consistent and satisfactory returns. The landscape has shifted, and the results are not as promising as they once were. Many businesses are grappling with low ROAS (Return on Ad Spend), oversaturated channels, spiralling costs, and an over-reliance on the platform policies of Meta and Google, which can make or break their business.
Moreover, as data collection and sharing of personal data continue to rise, consumers are becoming increasingly cautious about the usage of their information. Consequently, there has been a noticeable erosion of trust in online advertising platforms, as users now seek greater transparency and control.
Introducing VEVE – Your Ideal Advertising Partner
To address these growing challenges, VEVE emerges as a powerful solution within the OEM and browser advertising ecosystem. Built on the pillars of privacy, transparency and incrementality, VEVE provides unique media placements reaching out to high-intent users across OEMs, Browsers, App Stores and popular apps beyond the traditional channels of search and social media
However, with over hundreds of OEMs, browsers and app stores, this universe is quite fragmented, with varying complexities around different geographies, regulations, devices, payment gateways and more. VEVE steps in as your trusted partner, simplifying this complex ecosystem and providing a seamless way to reach high-intent audiences driving them towards purchase.
Unlocking Untapped Potential
By partnering with VEVE, you gain access to over 500 million+ untapped global users across OEMs, browsers, app stores, and search engines. This extensive reach allows your brand to acquire new customers, drive sales, increase downloads, and boost website views at scale. With VEVE, you can effectively expand your audience and take advantage of the vast opportunities that OEM and browser-based marketing present.
VEVE’s Innovative Solutions:
To enhance your advertising strategy, VEVE offers three powerful ad solutions.
- Tiles – A quick access icon that enables brands to connect with consumers before they embark on their online journey. As a native format, Tiles allows consumers to effortlessly navigate to their favorite and popular websites. Leverage this format to drive clicks, engagements, leads, sales, subscriptions, and app installs.
- Impact – Customizable high-impact banner ads strategically placed across unique touchpoints like popular browser start pages, websites and apps. Optimized for every device, this format maximizes visibility and helps drive clicks, engagements, leads, sales, and subscriptions during key trading periods and seasonal sales.
- App Install – Highly accessed touchpoints in an app store environment, driving incremental app installs for brands through tailored recommendations across leading OEMs.
Embrace the Future of Advertising
In conclusion, OEM and browser advertising offer a refreshing and effective solution to the challenges faced in the modern advertising world. With VEVE as your trusted partner, you can unlock the untapped potential of this universe and achieve remarkable results. Embrace this innovative approach, connect with new audiences, and propel your brand to new heights.
*All images are for illustrative purposes only
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