• A Guide to

IPL Report 2026

An OEM advertising playbook to master your festive campaigns.

IPL 2026 IS SET TO BE LONGER AND BIGGER THAN EVER

If smartphones are where consumers mostly are throughout the season,
why not move with them? Learn how brands can make the most of three high-attention months without relying solely on expensive IPL sponsorships.

What’s inside:

  • Consumer behaviour during IPL 2026
  • Smartphones as the primary screen during IPL
  • Case studies from Blinkit, Zepto, AJIO, Swiggy
  • Winning attention during IPL with OEM advertising

Fill the form to download the eBook

Neha Saxena

VP, Marketing

“IPL is not just a media moment; it’s a cultural moment. Brands that show up meaningfully during this season gain more than just reach, they build memory, relevance, and long-term brand equity at a scale that’s unmatched in Indian marketing.”

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