About The Brand

Blibli is one of Indonesia’s leading omnichannel platforms, serving customers across a range of product categories including electronics, fashion, groceries, and lifestyle goods. Founded in 2011, Blibli integrates online and offline retail experiences to deliver seamless digital commerce nationwide. Through its marketplace model and retail network, Blibli connects consumers with brands and sellers across Indonesia, positioning itself as a central player in the country’s fast-evolving ecommerce landscape.

The Story

With customer acquisition costs rising across traditional platforms and performance channels becoming saturated, Blibli needed a smarter app growth strategy. They invested in Apple Ads to move beyond volume-based acquisition and incorporate intent-led growth to intercept high-intent users on the App Store.