From First-Click to Full Time: Driving Quality Subscriptions for Movistar Plus+

About The Brand

Movistar Plus+, part of Telefónica, is one of Spain’s leading OTT platforms, streaming sporting competitions like LaLiga, Champions League and SuperCopa. The platform offers premium football coverage alongside original productions, films, and television series.

The Story

With traditional digital channels becoming increasingly expensive and competitive, the brand needed new ways to drive incremental growth by reaching younger audiences and capturing intent around key sporting events like LaLiga , Champions League and Supercopa.

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María Cortizas Arnoso
“Thanks to VEVE we have overcome the barriers of conventional channels, accessing exclusive audience niches in Xiaomi and Opera that have enriched our acquisition strategy.”

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