The e-commerce retail industry has been growing at a rapid pace. Sales will touch $4.8 billion in 20211. It is expected to grow further to over $5.4 billion in 20222. This growth is attributed to customers navigating the challenges of the lockdown and turning to e-commerce retail platforms to fulfill their shopping needs.  

North American customers spent an estimated $9 billion on retail websites for Black Friday shopping in 2020, a 22% increase from the year before3. Besides Black Friday, customers also tend to spend on events and holidays such as back-to-college, winter holidays, Mother’s Day, Father’s Day, Halloween, 4th of July, and others4.  

This increased demand propelled numerous e-commerce brands to increase their distribution channels and explore alternate media inventories to drive incremental sales.  

VEVE has enabled thousands of brands to reach this newly interested audience through unique on-device placements directly through mobile handsets, browsers, and telcos. Using VEVE’s innovative ad formats such as Tiles, Notifications, and Universal at multiple touchpoints on mobile, brands can reach over 70+ million Daily Active Users (DAUs) in North America and generate incremental ROAS of up to 10X.  

Tiles is a simple but highly engaging shortcut to popular brands. This native ad format helps navigate consumers to their favorite websites even before they begin their online journey. The ads can be placed on browser homepages, app stores, mobile apps, minus 1 screens, and more. 

Brands can also leverage VEVE’s Notifications ad format to push promotional messages, offers, deals, launches, and more. Notifications can be pushed through mobile OEMs, telcos, content sites, etc. to the right audience at the right time.   

Lastly, Universal ads are an innovative, tailor-made ad format that can be used as in-app banners or banners inside the OEM app stores to drive high user engagement.   

Brands can leverage VEVE’s robust partnerships with leading mobile OEMs (Samsung, Huawei, etc.), browsers (Opera, UC Web, Vivaldi, etc.), telcos (T-mobile, Tracfone, US Cellular, etc.), Apps & launchers (like Cake, Klarna, Quadpay, etc.) and many more to advertise using these ad formats. The ads can be targeted based on the user’s geolocation (city/state/country), device type, time, and day to drive an average conversion rate of up to 1.5-3%. 

VEVE has been a trusted ad partner for many e-commerce brands globally.  Using VEVE’s solutions brands have managed to drive user acquisitions and sales at scale across categories and seasons.  With VEVE providing access to a large share of the Android market in North America, brands have reported ROAS of up to 10X and an increase in sales upward of over 5X during peak seasons.  

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References:

1,2 https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/ 

https://www.marketwatch.com/story/black-friday-traffic-at-u-s-stores-down-52-even-as-online-retail-sales-hit-record-high-01606666788 

https://nrf.com/topics/retail-holiday-and-seasonal-trends