If there’s one thing that has been well established in the mobile ad tech space, it is that the number of smartphone customers across the globe is increasing year-on-year. Part of this surge…
As more people get bombarded with ads online, their fatigue towards the ads grows. This does not mean that marketers will need to stop digital advertising. However, marketers will have…
For over a decade, marketers have allocated a majority of their media budgets to search and social media platforms. Doing so, they have exhausted their…
With smartphone usage crossing over 3.6 billion consumers globally in 2021, it is a huge opportunity for brands to promote their apps and get captive audience. Consumers are constantly using their phones today be it at home, at work, in bed, while eating etc. So,…
There are over 4 bn active smartphones in the world today with over 1 bn new devices getting added to the mix every year. This…
At VEVE, we constantly endeavor to add value to our publisher’s monetization journey. In that pursuit, we are happy to announce the launch of the…
Traffic Quality (TQ) score is a metric for Publishers to understand the quality of their traffic. That means with the help of this score, a…