Traffic Quality (TQ) score is a metric for Publishers to understand the quality of their traffic. That means with the help of this score, a publisher can judge the performance of their traffic and has a chance to increase their revenue by optimizing their traffic sources.
How is the TQ score calculated?
Multiple advertisers run campaigns on your property with a variety of performance metrics such as CPA, CPS, CPI or CPC. On the basis of conversion rates recorded from all the live ad campaigns, a score is generated for every publisher. This score is always on a scale of 1 – 10 with 1 being the lowest and 10 being the highest. The TQ score within the VEVE publisher ecosystem is based on a relative scoring system thus your score will tell you how well your traffic is performing compared to the other publishers on our platform.
A score of 5 or more is considered to be a good score.
Where do I find my TQ score?
The TQ score can be found on the publisher dashboard at the Site level as well as the SubID level. Here are the steps to find and monitor your daily TQ score.
Step 1 – Log in to your publisher dashboard and click in the Site tab
Step 2 – Drill down by Daily on any 1 site ID to see how your TQ score has changed over the course of the selected duration.
The TQ score for each publisher is updated on a daily basis. Using TQ score, a publisher can smartly strategise and optimise its traffic for maximum gains.
How can I increase my score?
Publishers who aim to increase their TQ score can do so by following a simple checklist. We call it the user experience checklist and it has proven to benefit the publishers –
- Do not force users to click ads
- Prevent using formats which drive accidental clicks
- Do not repeatedly show users ads in short intervals
- Do not incentivise users to click ads
- Title your ads explicitly as ‘Ads’ or ‘Sponsored’
- Do not show our ads in iframes, pop-ups or interstitials