About The Brand
bonprix is a German fashion and lifestyle brand and part of the Otto Group. Founded in 1986, the brand offers affordable, feel-good fashion for women, men, and children, as well as home and living products. Active across more than 16 European markets (Germany, Netherlands, Poland, Italy, France etc.) bonprix serves a broad international audience seeking quality fashion and home and living products at accessible price points.
The Story
To sustain per formance and unlock incremental growth, bonprix needed access to premium, high-intent environments that could
