Beyond search engines and social media giants

There are over 4 bn active smartphones in the world today with over 1 bn new devices getting added to the mix every year. This growing number of internet users YOY provides a huge opportunity for marketers to reach this captive audience.

Marketers are eager to extend their reach to this audience and they continue to rely heavily on search engines and social media to meet these goals. As a result, these media vehicles often see an increase in competition for the same audience which means higher costs of acquisition, lowering their ROIs.

Research from Online Nation also suggests, only 34% of consumers’ time online is spent on search and social media properties, yet they make up more than 63% of all digital ad spend – over-indexing nearly twofold.

There are newer avenues for marketing available which can help marketers cut through this chaos and extend their reach to an active audience directly through their smartphones. Digital advertising today has grown beyond just the realm of the search and social media giants and there are more choices.

What are your choices?

Most marketers today are missing out on a vast audience by focussing only on search and social media advertising. This audience can be reached through their mobile handsets (OEMs), telecom operators, and browsers. With a potential to reach a high intent active audience of 500+ mn users globally, it provides infinite opportunities to drive consumer acquisitions, sales, app downloads, website visits, and engagements.

How these platforms can help?

OEMs and telecom operators

In the mobile industry, OEMs refer to Original Equipment Manufacturers which are companies that manufacture mobile handsets, ex) Samsung, OPPO, Vivo, Lava, Jio, Gionee, Micromax and more. OEMs have complete control over the device interface, user flow, content customization, and pre-bundled applications. They also know what, when, and how the device will be used. This provides specific targeting opportunities for advertisers to reach the right audience and make relevant recommendations.

Affinity Global’s VEVE has transformed OEMs and telcom operators into powerful advertising tools. You can now reach the user at multiple touchpoints throughout their device lifecycle.

For example, at the time of user on-boarding, you can target a specific audience based on their device type, geo, age, and gender to recommend relevant apps for download. You can also reach your audience on the OEM/telco pre-bundled apps or app stores. Or push your brand promotions through the notifications window to reach the right consumer at the right time based on their location, device type, time, and day.

Additionally, native ad formats are used which are user-friendly, engaging, and non-intrusive providing users a unique and personalized ad experience.

Browsers

According to our recent research, 1 in 2 smartphone users spend more than 60 minutes on their default browser.

With the right tools for mobile advertising, you can reach your consumers even before they start their online journey. VEVE offers personalized advertising experiences on browsers with innovative ad formats, placements, and optimization opportunities.

Our native ad format Tiles provides unique placements and specific targeting options to help consumers easily navigate to their favourite and popular websites. These solutions gives advertisers an incremental reach with no significant increase in costs. VEVE works on all performance parameters like CPI, CPC, CPV, etc.

Whether advertisers are reaching to consumers through OEMs, telecom operators or browsers, VEVE provides creative and operational support across different geographies and in multiple languages. The solutions are available both for local as well global campaigns. Advertisers have access to reporting dashboards offering complete transparency and giving meaningful insights.

You can reach out to the VEVE team to know more about these unique solutions at [email protected].