Traveloka started as an online air ticket booking company back in 2012. It has now become a unicorn business that is a one-stop solution for all travel and lifestyle requirements in Indonesia. The super app's diverse offerings include booking services for car rentals, attraction tickets, financial services, healthcare services, vouchers for salons, movie tickets, restaurants, and more.
Like every other travel and related services brand, Traveloka took a big hit during COVID-19. The number of cancellations alone amounted to $100 million. To address the declining rate of users during COVID-19 and loosening product efficacy towards travel, Traveloka changed the route to acquire users by creating in-app gaming to increase app attractiveness and engagement beyond travel products. This gaming section called 'Reward Zone' was amplified to potential users of Traveloka platform and as a result, helping Traveloka to acquire users without focusing only on product incentive campaigns.
Traveloka faced the following challenges while acquiring new users:
Traveloka wanted to:
To meet the performance requirements of the campaign, VEVE devised a unique strategy.
Placement and optimization:
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