Customers felt increasingly isolated with restrictions on movement during the lockdown. It encouraged them to turn to alternate sources to socialize – online gaming. The demand for online games increased, and the industry grew rapidly at a compounded annual growth rate (CAGR) of 40% this year. The future of the online gaming industry shows much promise. There are currently over 300 million million online gaming users in the country, and the number is consistently growing. The industry has high growth potential and is expected to hit $2.8 billion by 2024.
With the increase in accessibility to mobile devices and the evolving ecosystem of digital payments, there has been a surge in the number of players in the real money skill gaming industry. However, at the same time, players are baffled by the available options as there are multiple platforms to choose from, making it difficult for the skill gaming platforms to effectively reach out to the customers and be their 'preferred' choice.
RummyCircle launched a campaign with the following objectives:
VEVE identified and placed RummyCircle’s ads across unique on-device placements on mobile OEMs. This was done using innovative ad formats such as:
WeWork Malad, Spectrum Towers, 7th Floor, Chincholi Bunder Rd, Mindspace, Malad West, Mumbai – 400064
20 N. Wacker Drive, 12th Floor, Chicago, IL 60606