Loco is one of the most recognized game streaming platforms in India. The brand came into existence in 2017 and has become the platform of choice for both gamers and viewers in the recent years.
Gaming has emerged as one of the fastest-growing industries in the Indian entertainment space. India's young demography, inexpensive internet data, COVID-19 restrictions and a growing number of smart device users has resulted in a growth of active gamers to 390 Mn+ across the country . The meteoric rise of gamers presented an opportunity to develop a local streaming platform that could connect 100 Mn+ active YouTube gaming subscribers to stream or view games on a 'local' platform . Loco leveraged this opportunity to become one of the most popular streaming platforms in India today.
Loco wanted to acquire these active gamers across the country using non-traditional advertising channels beyond search and social media. They were looking for a single OEM advertising partner who could help them get this incremental reach and drive installs at scale. The brand also wanted to minimize the rate of fraudulent installs and acquire high-quality users displaying a high retention rate.
Loco wanted to:
VEVE helped the brand scale their user acquisition campaign by enabling them to advertise directly across leading mobile handsets (OEMs) and premium mobile apps.
The campaign targeted male audiences, aged between 16-25 years in tier 1 and tier 2 cities.
VEVE's unique on-device ad formats enabled the brand to capture user's attention at high intent touchpoints on OEMs and popular mobile apps to drive incremental conversions.
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