The brand wanted to acquire new customers in tier 2 and tier 3 markets and upsize its existing customer base. In order to augment its reach, the brand was on the lookout for alternate media inventories, beyond search and social media.
The campaign communication needed to be dynamic, location-specific, and contextual to drive high-quality reach.
VEVE enabled Flipkart to extend its reach to over 90%+ Indian smartphone users through unique on-device placements across:
The product-first ads were highly engaging and location-specific. The campaign ran successfully through VEVE’s innovative ad formats including:
Using these on-device mobile ads, VEVE enabled Flipkart to reach over 200 million customers, who were depending on online delivery for their daily needs.
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