For digital publishers – whether you’re a browser, smartphone OEM, app developer, or utility platform – monetising your real estate with brand ad campaigns is likely part of your roadmap. But increasingly, it’s a delicate balancing act.
Unfortunately, most monetisation models weren’t built with your product or user experience in mind. Too often, publishers are forced to integrate rigid, off-the-shelf ad formats – templates that ignore your platform’s unique design language, flow, and context. The result? Broken layouts, compromised UX, and missed opportunities.
Don’t just take our word for it: according to a study by HubSpot, 91%[1] of consumers say ads today are more intrusive than they were just a few years ago, and it’s easy to see why. Pop-ups that hijack the full screen were cited by 73%[1] of users as the most annoying ad type. These formats disrupt the user journey, damage retention, and erode trust in your product.
Rigid Ad Formats, Poor UX, and Lost Opportunities
Here’s what typically goes down when publishers try to integrate traditional ad formats:
- Rigid Formats That Break the User Experience
Most standard ad units, whether they’re banners, interstitials, or pop-ups, come with a fixed design and placement logic – one that might not necessarily work best with your layout. They often stick out, disrupt key screens, or force design compromises. Instead of complementing your product, they clash with it.
- UX Sacrifices That Hurt Retention
Users don’t come to your platform to see ads. They come for a streamlined, engaging experience. When monetisation efforts interfere with that, it leads to higher bounce rates, lower engagement, and even uninstalls. Monetisation shouldn’t come at the cost of your core metrics.
- Inconsistent Brand Fit
Premium brand advertisers are selective about where and how they show up. They want placements that align with their identity, and environments that feel high-quality and intentional. When ad formats appear out of place or low-effort, brands may choose to spend elsewhere or limit campaigns to performance-only objectives.
- Creative Doesn’t Adapt to Context
Most ad platforms deliver creatives that are static and unresponsive to their placement. You’re left with visuals that feel jammed into your UI, rather than being tailored to its unique strengths. This mismatch results in lower user engagement and lower satisfaction.
VEVE’s Impact – Monetisation That Enhances, Not Disrupts
At VEVE, we’ve reimagined what advertising can look like across modern digital platforms. Our Impact ad format is a flexible, high-impact, and natively integrated solution that puts your product’s design first.
Consumers look at native ads 53%[2] more frequently than display ads, proving that thoughtful integration isn’t just better for UX, it drives real results. Impact is built around this principle: ads that feel like a natural extension of your product, not an interruption to it.
Here’s what makes Impact different:
- Custom-Fit to Your Layout
We don’t force standard placements onto your platform. Instead, we work with you to identify high-visibility, high-context touchpoints that naturally fit into your app or interface. From homepage takeovers to smart banners, splash screens, push notifications, and interstitials that feel seamless, not spammy.
- In-House Creative, Purpose-Built for You
Our dedicated creative team collaborates directly with your product and design teams to build ad creatives that match your UI/UX. Whether it’s adapting brand assets to your theme or creating from scratch, the result is a visually cohesive, user-friendly ad experience.
- Better User Experience = Higher Value for Brands
Because Impact formats are non-intrusive and beautifully integrated, they perform better for both users and advertisers. That translates into better engagement metrics, repeat brand investment, and stronger monetisation outcomes.
- Taps into Top-Tier Brand Budgets
Unlike performance ad networks that push volume over value, VEVE focuses on high-quality brand campaigns. Impact placements attract major brands looking for innovative, scalable, and premium inventory outside of traditional walled gardens.
Trusted by the Platforms Shaping the Digital World
We’re already helping some of the world’s leading digital platforms unlock new revenue through native, high-impact formats.
Our publisher ecosystem includes:
- Browsers like Microsoft Edge, Firefox, Opera, Avast Secure and more
- Smartphone OEMs like Samsung, Xiaomi, OPPO, vivo
- Keyboard apps like Desh, Bobble AI, Baidu Keyboard
- BNPL apps like Klarna, Zilch, Clearpay, and more
- Launchers, Utility apps, and more
These partners choose VEVE not just for our tech and demand partnerships, but for our collaborative approach to monetisation – one that respects the user experience while delivering real business results.
Let’s Monetise Without Compromise
At VEVE, we believe that monetisation and user experience don’t have to be opposing forces. With Impact, they can, and should, work in harmony.
If you’re a publisher looking to drive revenue without compromising on your design, we’re ready to help. Let’s build beautiful, brand-friendly ad experiences that your users (and advertisers) will love.
