COVID-19 is the ‘black swan’ event of the decade, that has impacted customer behaviour significantly. For one, when COVID-19 just set in, customers turned to e-commerce retail stores exclusively, for their shopping needs. Customers increasingly subscribed…

Mobile is witnessing a surge in adoption. There are over 500 million smartphone users in 2021. They are spending an average of 4.3 hours a…

If there’s one thing that has been well established in the mobile ad tech space, it is that the number of smartphone customers across the globe is increasing year-on-year. Part of this surge…