Ramadan reshapes daily life at a national scale. Consumer behaviour shifts for over 240 million people, creating creating one of the country’s most critical performance windows. This report helps marketers identify where intent concentrates and how to activate mobile-led strategies that drive both reach and results during Ramadan beyond the walled gardens of traditional search and social channels.
This report combines consumer insights and campaign learnings to show how brands can use OEM advertising to plan more effective, mobile-first Ramadan campaigns and unlock incremental impact.
Insights on when, what, and how consumers shop during RamadanHow OEM advertising reaches consumers beyond traditional, crowded mobile channelsRamadan case studies & testimonials ft. Grab, Tiket.com, and McDonaldsHow to activate OEM advertising for Ramadan campaigns