Press release
Affinity chosen as Vivo's “Best Partner” agency
Affinity, an adtech company that is redefining OEM and digital media advertising, was amongst the winners of the “Best Partner Agency” award from Vivo at the annual Vivo Developer Conference, 2022.
Vivo, one of the largest mobile handset OEMs globally offers a pool of premium users that brands can connect with in a highly engaging and brand safe environment. The Vivo-Affinity partnership helps brands and marketers reach this group of premium users seamlessly and effectively.
Sharing his views on the partnership, Bob Xu, GM-Internet Business from Vivo said “At Vivo, we believe our partners are an extension of our own team. Affinity has brought in an exciting prospect with its host of innovative ad formats, an ever-growing network of premium brands and refreshingly new way of enabling user experience. This has accelerated our journey to meet our customers’ emerging needs. We look forward to growing our partnership with Affinity.”.
Lavin Punjabi, Co-founder & CEO of Affinity further added “Our vision is very clear - to empower marketers with transformative advertising solutions - discover new unchartered media territories, layer it with our ad tech and media budgets, and deliver meaningful business outcomes for marketers – performance or branding – all the while keeping user experience as the top priority. This recognition by Vivo is a testament to our vision. We are thankful to Bob and the team for giving us the opportunity.”
Vivo and Affinity have over the years worked together on various formats, from browsers to App stores to create new unexplored business opportunities. Within a short span, Affinity has powered ad campaigns for some of the biggest brands across ecommerce, finance, travel, entertainment, lifestyle, gaming, and telecom to name a few.
Affinity's innovative and pragmatic technology allows marketers, publishers and OEMs acquire untapped customers, enhance creativity, and solve complex operational challenges.
About Affinity
Affinity is an ad tech company that provides privacy-friendly advertising technology for the purchase funnel. We discover unique media placements, create new ad formats, build software, and get advertising budgets to drive branding and performance outcomes for marketers. We operate 5 business units - VEVE, SitePlug , mCanvas , AdOpsOne & Yield Solutions. These businesses operate in US, UK, EU, India, Indonesia, and China.
About Vivo
Vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Vivo has over 18,000 employees across the globe.
For more information, write to us at [email protected].
