VEVE 2026 FIFA World Cup Report
VEVE 2026 Report

A Marketer's Guide to Winning the 2026 Football World Cup

Winning insights and ad opportunities for the decade's biggest moment.

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The same channels won't cut it
this World Cup.

Brands are pouring budget into the same search and social platforms — and paying more for less. With CPCs rising and AI overviews cutting click-through rates, the traditional playbook is losing ground fast.

Old Approach New Reality
Rank on search > capture intent
60% of searches now end without a click
More social spend = more reach
12.88% YoY CPC increase across 87% of industries
One channel, one spike
Fans move across platforms — brands need to mirror that journey

Source: LinkedIn, Wordstorm

The channels your media mix just missed.

Wondering how to reach high-intent fans beyond the walled gardens? Discover the channels, formats, and strategies winning brands are already using.

PART 01

Understand the Opportunity

PART 02

Know Where Your Fan Is

PART 03

Activate Browser & OEM Channels

PART 04

Learn from Real Results

This World Cup, stop competing
in crowded channels.

Get your free copy and find out exactly where, how and when to show up.